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July 17, 2009

Skyscraper Renaming: Would the Sears Tower by Any Other Name Sound as Sweet?

Messing with an icon is like messing with mother nature.

Not a good idea.

Can you image Chicagoans, or any of us, referring to the Sears Tower as the Willis Tower?

Not in our lifetime.

The name on the building may say Willis, but its heart and sole will always be Sears.

Changing the name of the Sears Tower would be like changing the name of the Brooklyn Bridge. I said as much in an AP story on the name change that appears to have global appeal.

Messing with an icon is a faux pas regardless of where you are on the globe.

Technorati Tags: Sears Tower, Willis Tower, Sears Tower Renaming, Skyscraper Naming

Posted by William Lozito at July 17, 2009 11:15 AM
Posted to Naming | Naming Rights

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