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June 22, 2009

Will Apple Get Touchy About HTC's myTouch 3G Cell Phone Naming?

The HTC Android G1 has become much more "touchy feely" with its new "myTouch 3G" phone naming.

This replaces the Android G1 and is the second incarnation of the long awaited "Google Phone."

The name is meant to make people recall that it is made by you, for you, as it is completely customizable. It is designed to be an "elite" and "mainstream" device that should compete with the iPhone and the Pre. It also moves the naming away from the G1 which has its shortcomings.

Keep in mind that it will have to compete with other pretenders selling Android phones - eighteen of them by the end of the year, according to Google.

It also doesn't help that the name looks and sounds so much like the iPod Touch, which many users already call the iTouch.

There is no doubt that the myTouch 3G is far better product naming than the G1, but it also shaves things pretty close to Apple. It wouldn't be a big surprise if Apple attempted to claim that when it comes to mobile devices, they own the i, me, my... Touch space.

Technorati Tags: HTC, Cell Phone Naming, myTouch 3G, iTouch, iPhone

Posted by William Lozito at June 22, 2009 1:28 PM
Posted to Brand Naming | Branding | Industry | Naming | Naming Rights | Product Naming | Technology | Telecommunications

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