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May 11, 2009

Landshark Brand Name Marks New Stadium Naming Era for the Dolphins

You just gotta love Jimmy Buffett, who has managed to get Dolphins Stadium renamed "Landshark Stadium" after the Anheuser-Busch lager sold under his Margaritaville brand.

Buffett's fan club of "Parrot Heads" were on hand to help him ring in the new name, offering fans a "Margaritaville experience" while also celebrating his business partnership with Stephen M. Ross, the Dolphins' owner. He even sang a song entitled "Fins" to honor the Dolphins:

We drive down on Interstate 95,
And up on U.S. 1.
It's game day in Miami town
Where the Dolphins are Number 1 (numero uno)
We play down by the ocean
In the warm South Florida sun
The tailgate's down so gather round
For some pre-game LandShark Fun

It's a great story, but the name doesn't appear to be for the long-haul. There are already reports that the NFL will not allow it to stick around for the 2010 Pro Bowl or the 2010 Super Bowl.

So, the stadium that has been called Pro Player Park, Pro Player Stadium, Dolphins Stadium and Joe Robbie Stadium will keep searching for an official naming sponsor, but for right now, the Dolphins don't seem to mind sharing a tank with Landsharks.

Technorati Tags: Landshark, Stadium Naming, Dolphins Stadium, Miami Dolphins, Jimmy Buffett, Margaritaville, NFL Names

Posted by William Lozito at May 11, 2009 8:42 AM
Posted to Brand Naming | Branding | Industry | Marketing | Naming | Sports and Recreation

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Tracked on January 22, 2010 9:36 AM