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April 10, 2009

Tastiest Buzz Brand Naming Follows Energy Drink Branding Trends

The Tastiest Buzz caffeinated drink name is yet another example of how energy drink naming seems to work in its own (albeit, rather large) corner of the marketing world. So many energy drinks are appearing on the shelves that it's become a necessity for the names to be designed to be instant conversation pieces.

tastiest-buzz-energy-drink.gifThis newest one has an interesting web site that showcases the drink's only flavor: Cranberry Citrus.

Supposedly, this energy drink gives you the same buzz as one cup of coffee.

However, the people over at Bevnet are not so sure that this is in fact the "tastiest" buzz possible and takes issue with the drink's decision to label itself a "premium caffeinated beverage" when it is really just another fruity energy drink.

One blogger created a sort of hit list of energy drink names and I note that almost all of them reference drugs, drinking or sex, just as "Tastiest Buzz" does (a "tasty buzz," for those of you unfamiliar with the world of marijuana, is a good high).

And who can forget the jokers who created the Cocaine energy drink?

Still, it is a $10 billion market that is infested with names like Crunk and Pimp Juice. Run of the mill naming just doesn't seem to cut it for kids who are searching for a little buzz...

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Posted by William Lozito at April 10, 2009 7:51 AM
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