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April 23, 2009

Political Brand Naming Challenges Here and Abroad

putinka-vodka.gifIt appears that Vladimir Putin may be the next ice cream czar of Russia, because the new ice cream bearing his name seems to be flying off the shelves.

Putin also has a meal named after him, as well as a Vodka called Putinka. Of course, the vodka makers deny any connection to Putin, claiming that Putinka references the lesser known meaning of "the best fishing season."

The Russians seem to have a penchant for naming food products after statesmen, even if those statesmen are from the U.S. There is a somewhat questionable ice cream ad being run that leverages Obama's likeness to sell ice cream.

The Copyranter blog has a pretty good list of other Obama, W, and Hilary brand naming riffs.

Going back to Russian brand naming, Putin also has a miracle cabbage with mushrooms named after him, while Russia's president, Dmitri Medvedev, doesn't even have a vodka of his own. One Russian explained that, "Mr. Mendvedev is not a vodka personality."

Okay, but then what kind of personality conjures up cabbage and mushrooms?

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Posted by William Lozito at April 23, 2009 7:54 AM
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