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April 17, 2009

Is the World Ready for Octomom Brand Naming?

There are some moments in the naming and branding business that are quite inspirational. There are others that are amusing. And then there are those that makes us roll our eyes.

The news that Octomom, aka Nadya Suleman, has trademarked her celebrity name in order to create a product line and documentary is one of those eye rolling moments.

I must admit that she is wise to do so, of course, because there is probably equity in her name that will forever be associated with prodigious (and prodigal) stupidity, cupidity and selfishness.

However, the Octomom brand name probably has a fair chance of selling diapers and baby clothes to those looking for novelty or people who have twins, triplets, etc.

The documentary, which will follow her kids until they are eighteen, will probably also find a viewership, but one has to wonder wether we will get to watch for eighteen years or will have to wait eighteen years to see how things turn out for this unusual family?

The problem (and here is the real hair puller) is that the name has already been spoken for by a video game company. Mobile developer Super Happy Fun Fun (a company name that is another eyebrow raiser) has an OctoMom game for iPhone that is currently called "Fertile Myrtle," which has been described as "much classier," whatever that means.

So its Octomom vs OctoMom and Fertile Myrtle, is it?

TGIF.

Technorati Tags: Octomom, Brand Names, Brand Naming, Fertile Myrtle, Nadya Suleman

Posted by William Lozito at April 17, 2009 8:27 AM
Posted to Apparel | Brand Naming | Branding | Industry | Licensing | Media and Entertainment | Naming | Naming Rights | Trademarking

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