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March 13, 2009

What Were They Thinking? Sears Tower to Willis Tower

That is what many of us are thinking about the iconic Sears Tower name change.

Willis Holding Group hails from across the pond in the U.K and we wish them a warm welcome to the U.S., but they are virtually unknown to the general public.

The Chicago Tribune contacted me for my opinion on this name change and I think it is a silly idea and was probably largely driven by financial considerations to rent a few floors of the Sears Tower.

The article is worth the read.

Technorati Tags: Sears Tower, Name Change, Willis Tower, Willis Holding Group, Renaming, Chicago Tribune

Posted by William Lozito at March 13, 2009 12:42 PM
Posted to Media and Entertainment | Naming

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