March 6, 2009
The Beatles: Rock Band Brand Naming Revolution in Game Branding
The Rock Band brand name just received a huge shot in the arm and Guitar Hero will be gently weeping today. Originally, the plan was simply to have a stand alone Beatles music game, but things have changed. Harmonix, the Rock Band developer, realized that its Rock Band name needed Fab Four clout, despite earlier protestations.
The Beatles: Rock Band is now set to be a savior for the struggling brand name. You even get Beatles themed instruments that are more expensive than the ones already available for Rock Band experts. Fab Four fanatics are sure to pay out, even those that typically don't play these games.
I think the people over at Rock Band owe the Beatles a big thank you, especially since a totally original looking Beatles game suggests to consumers that they need totally original software and hardware to play it, which can only mean higher sales.
It is the first Rock Band title specifically branded to a band and it will be available on Xbox 360, PlayStation 3, and Nintendo Wii.
It will also let people learn about Beatles music "from the inside out" according to Sir Paul.
MTV had this to say about the decision to weld Rock Band to The Beatles:
The decision to include the Rock Band name in the title was a collaborative decision by Apple Corps, The Beatles, and MTV Games and Harmonix. As we moved through the creative process, it just seemed to make sense to clearly highlight the association between The Beatles game and the critically-acclaimed Rock Band franchise.
The release date will be Sept 9, 2009, or 9/9/09, a number that relates to the famous Revolution 9 song on the White Album. Pretty smooth Rock Band.
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