March 13, 2009
Naming the Winner of the Economic Recovery Naming Contest
A few weeks ago we decided that all the negativity surrounding the U.S. Economy was only perpetuating more anguish among American workers and decided to hold a contest that focused on the positive outcome we believe to be inevitable.
Yes, we understand that there is a long struggle ahead of us in order to collectively overcome these troubled times, but as Harvey Dent (a character in last summer's popular Batman movie, The Dark Knight) proclaimed, "The night is darkest just before the dawn." and "the dawn is coming."
This analogy was actually provided by our contest winner, Joey Ham, who was able to see past the dark economic times we are currently facing and envision a revival of the U.S. economy with his name: The iComeback Era.
Generally, we would consider the obvious reference to Apple's 'i' naming nomenclature as an indistinct method of naming that does little to differentiate a brand name, but by using it to represent a generation of American workers inspired by the innovation and connectivity that Apple's products represent, it is a rather nice fit.
iComeback speaks to the fact that we are facing rough times, but also boldly declares "Yes, We Can" overcome. The score may not be in our favor, but we are most certainly not out of the game.
As Joey Ham explains it:
When the name iComeback is read, it creates a simple, yet meaningful statement: I Come Back. This phrase is commanding and confident, while also being authentic and humble.
Thank you to all those who submitted names to our Name the U.S. Economic Recovery Contest. We had a lot of fun reading through the entries and were glad to see that encouraging, creative thoughts are still alive in the United States.
Posted by William Lozito at March 13, 2009 10:28 AM
Posted to Naming
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