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February 16, 2009

What Should the U.S. Recovery Be Called?

globe.jpgAmerica will recover.

Yet all this negative news about the economy is blinding us to the possibilities and opportunities that lay ahead. After all, this is still America, a place where "all things are possible."

In the vast global echo chamber, America's economy today is invariably referred to as a "Crisis," a "Meltdown," a "Recession," and even a "Depression."

But America will get better. And when we do, this period will be named.

We imagined ourselves in the future looking back at what we believe will be an inevitable economic recovery and developed some suggestions for naming the era.

Names that Pay Tribute to the American Spirit
Focusing on America's enduring spirit, these names tap our unnerving ability to rebound.

  • The AmeriCAN DO
  • America's Second Act
  • The American Resolution
  • Remade in America
  • American Dream, the Sequel

Names that Lead us From Darkness to Light
Nothing is more American than a good 'Rags to Riches' story. These names accentuate the turn of the tide and the swing of the pendulum from hopelessness to hope.

  • The Universal Reversal
  • From Greed to Great
  • The Crash and Learn Era
  • From Fizzle to Sizzle
  • The Profound Rebound

Names that Help us Grin and Bear It
Our spirits are lifted by a good laugh, which these names reflect.

  • The Extreme Economic Makeover
  • RegainOnomics
  • Boomsday
  • The Great Resurrection

Announcing the 'Name the U.S. Economic Recovery Contest'
Here's a chance for you to also imagine that you are in the future, looking back on the inevitable U.S. economic recovery.

What would you name it?

Names will be judged on their ability to address the following three criteria:

  • Uplifts our spirits
  • Leads us from darkness to light
  • Engages and entertains us

tix.jpgTo submit your name ideas for a chance to win a years supply of uplifting entertainment (24 movie tickets), go to www.namedevelopment.com/survey/.

Contest entries must be received by 5PM EST on Friday, February 27, 2009.

The winning name will be announced by 8AM EST on Friday, March 6, 2009.

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Posted by William Lozito at February 16, 2009 3:04 PM
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