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February 19, 2009

Pull My Finger: Trademark Naming Infringement Stinks

ifart_iphone.gifThe producers of a farting iPhone app are making a stink over the trademarking of the phrase "pull my finger."

I'm not pulling your leg.

Air-O-Matic, the maker of the "Pull My Finger" farting app for the iPhone, claims that iFart Mobile has appropriated the phrase "pull my finger" in its ads. However, iFart says the phrase "pull my finger" is "generally known" and "widely understood in American society to be a joke or prank regarding flatulence."

And thus begins the battle for what Discover Magazine calls "the lowest common tech denominator."

iFart offers a "stealth" feature that allows you to time the farts well in advance, or to make the phone fart when moved. It even has fart sounds named "Jack the Ripper" and "Brown Mosquito."

I have done some interesting naming jobs in my life, but naming different kinds of flatulence is not something I have yet considered. There's real imagination in matching a fart sound to the sound Bigfoot makes when he's feeling windy.

This is nothing new, of course. There are dozens of fart apps for the iPhone, at least 75 of them, but these two are really gassing it up.

Air-O-Matic wants $50,000 from iFart and has a video that explains their side of the story.

But as MacBlogz says, this whole thing is just "taking the fun out of flatulence."

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Posted by William Lozito at February 19, 2009 8:03 AM
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