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February 27, 2009

Does Maybach Zeppelin Naming Herald Good Times or Bad Times?

2009-maybach-zeppelin.gifThe return of the Maybach Zeppelin brings with it a whole array of interesting car naming discussion points.

For one, this is a reincarnation of one of the most luxurious cars of all time - a Benz that captured the public's imagination back in the pre-Hindenberg 30's when Zeppelins still loomed large both in the public consciousness and in the skies. More specifically, it echoes the Maybach Zeppelin DS 8, model year 1932.

The Maybach Zeppelin is pretty much the ultimate luxury car on the market today, which makes it almost too lavish for some of us - note the Rocky Mountain brown or Taiga black color options and the California beige leather along with the stromboli black stitching (Stromboli, you will recall, was the evil puppet master in Pinocchio with the black beard).

I also have to wonder why they have Taiga black, given that a Taiga is a "biome characterized by coniferous forests."

Wouldn't a Taiga green be a more suitable name? The only association the name currently has with blackness is a gothic metal band in Finland.

In addition to expensive sounding colors, this car also has a fragrance distributor. I'm not kidding. It comes standard with "woody" or "fresh" scents, but for a few extra thousand dollars they will let you make up your own. I'm thinking I'd go for "mint" on this one, because that's what it costs.

There are two models, the 57 Zeppelin and the 62 Zeppelin, with the numbers at the start of the name refering to each car's wheelbase. The real big numbers, zeppelininsignia.gifhowever, are displayed in the costs, as the two models are priced at $523K and $609K, repectively.

The hood will bear a double MM emblem and a Zeppelin insignia, distancing this design from the Mercedes Benz brand name.

Altogether, with the design, pricing and naming of this new automobile, you'd almost think that Maybach felt there was a market for these things in the U.S.

Well, we all can dream. Can't we?

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Posted by William Lozito at February 27, 2009 8:00 AM
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