the product naming blog

« Citigroup Stadium Naming: Savvy or Strikeout? | Main | Of Sheep Dips and Pigs Noses: Whisky Product Naming Goes Social »

February 9, 2009

Brand Name for the Obama Dog Name

D.O.T.U.S_highres.gifLet's face it. Everything is a brand these days, so why not brand the First Dog with a clever name.

As you know, the Obama family has narrowed down the choices to a Labradoodle and a Portuguese water dog.

In an earlier post, I shared the PETNAME checklist for naming the Obama dog.

RahmRod_highres.gifIn addition to the checklist inspired by our survey of 487 U.S. citizens selected at random from a Survey Sampling national online panel, who owned a pet and supported Barrack Obama in the recent presidential election, we also conducted "in-person intercept interviews."

These in-person interviews were conducted from a cross-section of U.S. citizens.

Each participant gave their name suggestion for the Obama dog along with their reasons why it would make the best name.

The video of these interviews makes for interesting viewing. Please click on the video below.

If you have any ideas on the name for the Obama dog, please leave a comment. The video is also available on YouTube.

Technorati Tags: , , , , , , ,

Posted by William Lozito at February 9, 2009 10:14 AM
Posted to | |

Trackback Pings

TrackBack URL for this entry:

Leave a comment