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January 29, 2009

RahmRod: The Ideal Obama Dog Name

D.O.T.U.S_highres.gifChoosing a name for the First Dog is an undertaking that could rival the appointment of a cabinet member.

Naming the Obama family dog is as much fun as our experience naming the Wendy's Baconator® or even Bayer Healthcare's resQ® Pet Tracking System.

Our ethos is that great names are achieved by a process where creativity, strategy and linguistics converge.

obamatripawd.gifIn developing name candidates for the Obama dog we thought it was important to think strategy first before applying our creative and linguistic expertise. To that end, we conducted a national online survey using Survey Sampling's online panel among 487 U.S. citizens who owned a pet and supported Barrack Obama in the recent presidential election.

We learned that this group is partial to naming their pets after well-known people - either real or fictional. Names ranged from Scooby and Linus to George Washington, Cleopatra, Garrison Keillor and even poet Edith Sitwell.

With this foundation of strategic knowledge we created the PETNAME checklist of First Family dog naming:

  • Politically optimistic - Gerald Ford's dog, 'Liberty,' Richard Nixon's, 'Vicky' (which means victory) and Jimmy Carter's 'Grits' are on the right scent. Conversely, Rutherford B. Hayes and Calvin Coolidge may have sent the wrong signals with names like 'Grim' and 'Calamity Jane.'
  • Easy to pronounce - and easy to spell. Lincoln's dog was named Jip, which was often spelled Gyp.
  • Tell a story -the name should say something about character, history or pedigree. Kennedy's dog, Shannon, was a gift from the president of Ireland.
  • No more than two syllables - the longer the name, the harder to train.
  • Atypical - avoid the obvious - Max, Sam, Lady, Bear, Buddy, Smokey, Shadow.
  • Made in America - Avoid foreign sounding names like Manchu (Theodore Roosevelt) Caruso (Taft) and Pushinka (Kennedy).
  • End with a vowel sound - Pet names ending in vowels like Fido (Lincoln) and Barney (Bush 43) are significantly easier for your pets to hear. This is good insurance for a president who wants to make sure that no matter what he does, there is still one living being who will listen to him.

RahmRod_highres.gifAlthough we developed many promising dog names for the Obama family, Diane Prange, our Chief Linguistics Officer, considers RahmRod the best choice.

RahmRod combines the names of two top dogs in the Obama administration, Rahm Emmanuel and David Axelrod.

Diane points out that RahmRod is consistent with what we learned in our proprietary research, that Obama supports prefer pet names - either fictional or real - that are named after a person.

If you would like to know more about Diane's insight for naming dogs and naming a product or service, please check out these audio clips:

15 Seconds - When it Comes to a Dog's Name, Sound Trumps Meaning.wav

30 Seconds - A Name is Like an Arranged Marriage.wav

What are your ideas for the First Family's dog name?

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Posted by William Lozito at January 29, 2009 10:08 AM
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