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January 22, 2009

MG Brand Naming Rides Again

mg_logo.gifThe MG name is back after a brief period as NAC MG UK - the "NAC" being a reference to its former Chinese parent, Nanjing Automobile Company.

The name was subsequently bought by another Chinese rival, SAIC, who has wisely decided to return the name to MG in an effort to reinforce the perception of it being a British Brand name.

Interestingly, this move came after one entrepreneur vowed to keep the name alive via a limited edition sports car called the MG X-Power car.

The new name will officially be MG Motor UK Ltd, but some bloggers think that no one "will be fooled."

Although, they still have their UK assembly plant and years of British heritage. Today's sophisticated car buyer is not going to be scared off because a beloved marquee is made elsewhere. Heck, half of a Ford is assembled outside of the United States. And the only truly British car company left is the one that builds the black taxis.

Some believe that this is proof that China does not have confidence in its car naming just yet, but the real problem may have something to do with the idea that cars just don't capture our hearts anymore. Either way, retaining this well-loved name is a great first step towards rehabilitating one of the great automotive brand names of the last century.

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Posted by William Lozito at January 22, 2009 4:17 PM
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