January 29, 2009
Say it with Bacon: The Mouthwatering Product Naming Craze
"Bacon makes it better." That's what the National Pork Board says, and American consumers appear to agree.
So powerful is the hold bacon has on America's imagination (and taste buds) that even vegetarians and those who avoid pork for religious reasons have their own versions: Smart Bacon™, turkey bacon, grass-fed beef bacon, and even vegetarian, kosher Bacon Salt.
There are blogs about bacon and a 2000-member Flickr photo group called "Everything's Better with Bacon." A recipe called "Bacon Explosion" is making news, and probably increasing sales of anti-cholesterol drugs, too.
So it's no surprise that any product with bacon as an ingredient highlights that fact in its name, from Mo's Bacon Bar (that's right, a bacon-flavored chocolate bar) and Maple Bacon Morning™ coffee to Baconnaise.
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