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January 29, 2009

Say it with Bacon: The Mouthwatering Product Naming Craze

bacon.gif"Bacon makes it better." That's what the National Pork Board says, and American consumers appear to agree.

So powerful is the hold bacon has on America's imagination (and taste buds) that even vegetarians and those who avoid pork for religious reasons have their own versions: Smart Bacon™, turkey bacon, grass-fed beef bacon, and even vegetarian, kosher Bacon Salt.

baconnaise.gifThere are blogs about bacon and a 2000-member Flickr photo group called "Everything's Better with Bacon." A recipe called "Bacon Explosion" is making news, and probably increasing sales of anti-cholesterol drugs, too.

So it's no surprise that any product with bacon as an ingredient highlights that fact in its name, from Mo's Bacon Bar (that's right, a bacon-flavored chocolate bar) and Baconator.gifMaple Bacon Morning™ coffee to Baconnaise.

We might be a trifle biased, since we had a hand in its creation, but we tend to agree with Sara Ost at the HealthBolt blog that the Wendy's Baconator® is "the very best in baconation."

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Posted by Diane Prange at January 29, 2009 3:46 PM
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