the product naming blog

« May the Kinko's Brand Name RIP | Main | Dairy Queen Ready for a Profitable Christmas with New Product Naming and Gaming »

December 23, 2008

Is Adamo the Most Mysterious Computer Brand Naming of the Year?

dell_logo.pngDell's new, ultra-mysterious Adamo computer has people wondering across the blogosphere where exactly the name came from. PCWorld notes that the name in Latin means "love or pleasure", and thus Dell might be trying to increase the "love" or emotional connection for its new product. Michael Dell's brother is also named "Adam."

MacBookAir.pngThis new MacBook Air competitor and the warm name does not sound like a desktop. Mobility says the name is "silly" but I am not so sure.

Adamo is a variant of the name "Adam" indeed and means "earth." The rumor mill has pretty much confirmed that it is a ultra-slim notebook and the name sounds endearing, much like "amo" meaning "friend" in Spanish.


Perhaps Adamo is an environmentally friendly laptop.

Engadget as usual is all over this product and has confirmed the name's registration.

Watch this space.

Technorati Tags: , , , , , , ,

Posted by William Lozito at December 23, 2008 9:32 AM
Posted to | |

Trackback Pings

TrackBack URL for this entry:

Leave a comment