December 24, 2008
Dairy Queen Ready for a Profitable Christmas with New Product Naming and Gaming
Dairy Queen, our cross-town neighbors, which despite the economy, expects to see sales go up 3% this year. The company revamped its logo and is now offering us a chance to run our own virtual DQ store via its new Dairy Queen Tycoon game. The Dairy Queen brand is one of Warren Buffett's favorites and the game is aimed at adult women who are stuck at home with the kids.
Dairy Queen has hit the social networking, web surfing tween market with a vengeance via their Deeq game and marketing campaign and there seems to be no end in sight. The store appeals to everyone and carries warm nostalgia.
Brand Autopsy recently asked if any of us would care if DQ went out of business and the answer is yes. Dairy Queen is a durable brand name that never seems to lose its relevance. It is instantly recognizable and its product naming is part of American culture. There are plenty of blogs extolling DQ's customer service and they are able to customize their offerings on a dime to appeal to small target markets - witness the Girl Scout Blizzard to the Pumpkin Pie Blizzard.
Of course, Dairy Queen has a huge seasonal product offering: the Yule Flip Peppermint Blizzard and Yule Flip Peppermint Chip Cake are just two of them. This is a company whose product naming is so flexible that they can sell blizzards in the summer or winter.
That's pretty cool (a durable slang term).
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