December 1, 2008
Black Friday, Cyber Monday, Green Monday: Holiday Retail Naming Getting Confusing
Black Friday is over and the financial results were OK, meaning more sales and less profit. However, there is something odd about looking forward to Black Friday, the day when retailers get back in "the black" due to a surge in shopping following Thanksgiving.
The name Black Friday itself is full of misery. The first Black Friday occurred when Jay Gould, James Fisk, and others sought to corner the gold market on September 24, 1869. The second was on October 28, 1929, when the stock market collapsed and signaled the beginning of the Great Depression.
In addition, the Philadelphia Police Department gave this name in 1966 to the particular day that signaled the start of Christmas season traffic jams.
Now, Black Friday generally refers to the sales on the day after Thanksgiving that prompt one of the biggest shopping days of the year, although contrary to popular belief it is not the biggest shopping day of the year. That title is reserved for Christmas Eve, naturally.
With this years Black Friday already on the books, the online shopping bonanza can start today on what is now referred to as Cyber Monday.
The Cyber Monday site is run by Shop.com, which is responsible for coining the term three years ago. And much like Black Friday, it is not actually the most popular Internet shopping day of the year, but it definitely is a biggie.
Given the state of the economy this year, one might assume that retailers will be more willing to offer sales, regardless of what the day is called, in order to entice consumers into spending a little cash.
TrackBack URL for this entry: