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December 1, 2008

Black Friday, Cyber Monday, Green Monday: Holiday Retail Naming Getting Confusing

blackfriday.gifBlack Friday is over and the financial results were OK, meaning more sales and less profit. However, there is something odd about looking forward to Black Friday, the day when retailers get back in "the black" due to a surge in shopping following Thanksgiving.

The name Black Friday itself is full of misery. The first Black Friday occurred when Jay Gould, James Fisk, and others sought to corner the gold market on September 24, 1869. The second was on October 28, 1929, when the stock market collapsed and signaled the beginning of the Great Depression.

In addition, the Philadelphia Police Department gave this name in 1966 to the particular day that signaled the start of Christmas season traffic jams.

Now, Black Friday generally refers to the sales on the day after Thanksgiving that prompt one of the biggest shopping days of the year, although contrary to popular belief it is not the biggest shopping day of the year. That title is reserved for Christmas Eve, naturally.

With this years Black Friday already on the books, the online shopping bonanza can start today on what is now referred to as Cyber Monday.

cyber-monday.gifThe Cyber Monday site is run by, which is responsible for coining the term three years ago. And much like Black Friday, it is not actually the most popular Internet shopping day of the year, but it definitely is a biggie.

The biggest online shopping day is Green Monday, which is the second Monday in December, when people place their last Christmas orders online. Green simply refers to all the money that is spent.

Given the state of the economy this year, one might assume that retailers will be more willing to offer sales, regardless of what the day is called, in order to entice consumers into spending a little cash.

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Posted by William Lozito at December 1, 2008 8:50 AM
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1 Comment

Cyber Monday was great! Had some bookings. Planning to offer more discounts for Green Monday.


Phyllis Hall

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