November 14, 2008
The Pleasure of Brand Naming the New Piacci Premium Italian Cheese
Who doesn't like Italian food?
With a last name like Lozito, I may be a bit biased. However, I've had the opportunity to travel to many countries on many continents and in my opinion Italian food is hard to beat. Wiener schnitzel anyone? :)
I also have the privileged of bringing to your attention a line of high-quality Italian cheeses that allow us to savor the rich tradition of authentic Italian foods with the new Piacci™ brand.
Piacci™, as you may know, comes from the Italian word "piacere" which means pleasure. What could be more pleasurable than a traditional Italian meal with authentic Italian cheese?
"Now everyone can savor the premium Italian cheese experience with family and friends," said Kirk Scott, Director of Retail Marketing.
The Strategic Name Development team found partnering with the Piacci™ marketing team at Grande was the extra ingredient that allowed us to create a beautiful Italian name - Piacci™.
Please see the video link below to watch Judy Sipe, Chief Culinary Officer of The Food Channel™, discuss how to make a white pizza with Piacci™ cheese.
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