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November 11, 2008

New Manitoba Slogan: Start Living

Where do I begin?

smartlivingcover.gifMany of you who read our blog regularly know that we go out of our way to accent the positive. In this case, it's just not possible or appropriate.

The new "Smart Living" Manitoba slogan is anything but smart. Oops, the new slogan is "Start Living," but I immediately confused it with the Smart Living magazine.

That's the least of the problems I have with Manitoba's new "Start Living" slogan.

As you may recall, I blogged several times a cjoblogo.pngcouple of years ago and spoke with Richard Cloutier of CJOB Radio in Winnipeg regarding Manitoba's "Spirited Energy" slogan.

It now appears as though someone is taking the Manitoba taxpayers for an additional $2 million ride on top of their $3.1 million dollar "Spirited Energy" spending spree.

Finances aside, these Manitoba slogans have simply gone from bad to worse. Our Canadian neighbors deserve better than this and they're smarter than this.

One of the tests for a new destination slogan is whether or not another geographic area can make the same claim?

In this instance a better question may be who can't?

Or maybe even what geographic destination would want to make the claim "Start Living?" Doesn't this slogan imply that the people of Manitoba haven't been living up until now?

In several years of blogging, I don't think I've ever used the word dumb. As a professional courtesy I will continue not to use it, but the "Start Living" slogan is very silly. Very, very silly.

winnipegsun.gifAs you can see, I agree with Tom Brodbeck, writer for the Winnipeg Sun, and his recent articles criticizing the "Start Living" slogan. This new Manitoba moniker is most certainly Dead on Arrival.

I think the efforts of the Premier's Economic Advisory Council reminds me of the adage, "If the only tool you have is a hammer, you treat everything like a nail."

Might I suggest an entirely new toolbox? Or carpenter?

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Posted by William Lozito at November 11, 2008 8:42 AM
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