November 19, 2008
Answering the Brand Naming Question: "What's In a Name?"
One of the benefits of being a naming company is getting the opportunity to work in many diverse businesses and industries both domestically and globally.
It's surprising to us at Strategic Name Development that although the businesses and industries may vary, the naming challenges are more similar than dissimilar.
And yet, despite these similarities, every single day is different. It makes for interesting work and reminds me of what Confucius says about one's career: "Find something you love and you'll never have to work a day in your life."
We love what we do.
From time to time the media contacts us for a story on some of the work that we've done. The subject of brand name development seems to have inherent interest to the press.
A recent Finance and Commerce article, that targets senior executives, featured Strategic Name Development. Yes, it mentions some of the names we created, like Cenovus, an oil company spinoff from EnCana, and the Baconator, and Maxtra, a global motorcycle brand for the number one motorcycle manufacturer in China.
But what you may find even more interesting is our thoughts on the name development process discussed in the article.
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