October 15, 2008
Higher Heels Produce Elevated Product Naming
They say that hemlines go down with the stock market, but nobody has mentioned heel size, which seems to be skyrocketing. The Wall Street Journal suggests that today's best dressed women have to be prepared to brave 5, 6 or even 7 inch heels if they want to stay in fashion.
If you can manage to put aside the obvious physical difficulties that wearing these mountainous spikes represent, you can clearly see that these heels are in an entirely new category of fashion and ultimately require new names. The Wall Street Journal refers to them as "skyscraper shoes" and "megaheels" that turn the 3-4 inch "stiletto" of Marilyn Monroe's day into little more than a gradual incline.
The naming of these shoes screams both sophistication and sex (witness the Promiscuous line of high heeled boots). The Evian Girls even have their own design of high heels from the Clearly Glam collection.
And who do we blame for this new trend?
There are two culprits that come immediately to mind: Carrie Bradshaw and Manolo Blahnik, a pair that goes together like James Bond and Martini. In one episode of Sex and the City, Carrie, whose love of heels helped bring them back into fashion, implores a mugger "Please sir, you can take my Fendi baguette, you can take my ring and my watch, but don't take my Manolo Blahniks."
A quick glance over at Neiman Marcus tells me that high heel naming is both sexy and severe. Just take a look at the Ankle-Wrap d'Prsay or the Scrunched Boot. Ouch!
Well, as British Vogue Editor recently pointed out, "if God had wanted us to wear flats he wouldn't have invented Manolo Blahnik."
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