October 9, 2008
Does the Political Brand Development of Maverick Have Other Consequences?
In a recent post, Box Vox articulated what has been on my mid for a few weeks: The fate of Maverick brand naming.
Most of us know the story about the origin of the word: Unbranded cattle from Samuel Augustus Mavericks came to be known as Mavericks because they didn't hold to one group. Samuel Maverick's descendents, meanwhile, do not seem happy about the word being so closely associated with John McCain and Sarah Palin. The owner of the Dallas Mavericks isn't smiling about it either.
We here at Strategic Name Development do not take sides politically, but it is easy to see that the Maverick name is going to go through some rough times after this election simply because it will forever be associated with these candidates.
Outside of politics, the people at Maverick Solutions are probably worried that their new cell phone application is going to wind up carrying unwanted political connotations. Same for Maverick Presentation Products.
It seems like Maverick will now be associated with John McCain as Gipper is to Ronald Reagan and Bubba is to President Clinton.
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