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October 14, 2008

The Dodgers' New Naming Process for Stadium Naming

The Dodgers' new approach to the naming rights of their stadium may be the way of the future when it comes to stadium naming.

dodgertown.jpgDodger Stadium does not have its name up for sale, but lots of the naming possibilities inside certainly are. The top deck, bull pen, the garage, and other sections of the stadium will be up for grabs. This naming auction follows the recent announcement that the area around the stadium will be called "Dodgertown," a name that seems to have been lifted from their spring training complex in Vero Beach.

I have written before about how stadium naming is in trouble thanks to the collapse of many banks and financial institutions that have lent their names to sporting arenas.

minutemaidpark.jpgThis new naming process of selling off sections of a stadium may be in response to names like Wachovia, which is likely to be removed from many stadiums, just like the Enron name was kicked out in favor of Minute Maid Park. WaMu is yet another name that seems destined for history, leaving a trail of stadium naming and branding wreckage.

Given that the economic crisis will almost certainly continue to trickle down to sports and stadium naming, it only seems logical that bidders should be offered small parts of a stadium rather than the whole thing.

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Posted by William Lozito at October 14, 2008 9:54 AM
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