the product naming blog

« Macy's Celebrates 150 Years of a Brand Naming Miracle on 34th Street | Main | Can Jose Cuervo Naming and Branding Help You "Live Notoriously Well?" »

October 29, 2008

How Does Charlotte Moss' New Product Name Smell to You?

charlottemossfragrance.jpgHome fragrances are in vogue, and don't dare call them air fresheners. Plug-ins, solids, sprays and lamps are now being used to create different fragrances in every part of the house.

Of course, this concept is nothing new, it's been with us since ancient times, but in its most recent form it has moved out of the world of aromatherapy and into mainstream fashion.

Case in point is decorating doyenne Charlotte Moss, who is making sophisticated home fragrance products, one of which is called "Left Bank."

Most fashionistas will immediately recognize that this product name references the Left bank of Paris, while those of us less familiar with the geography of fashion may be left scratching our heads.

It may also be helpful to note that the fragrances are administered via AirEssence fragrance diffusers by Agraria, which are made to look like perfume bottles.

This news closely follows the announcement that Moss's flagship New York store is closing, which is terrible news for anyone who likes trendy shops and even trendier homes. It will officially be gone as of November 15.

Technorati Tags: , , , , ,

Posted by William Lozito at October 29, 2008 8:03 AM
Posted to | | | | | |

Trackback Pings

TrackBack URL for this entry:

Leave a comment