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October 9, 2008
Cenovus Company Naming Success
Energy is on everyone's mind these days, especially energy independence.
EnCana Corporation, a $60 billion enterprise located in Calgary, is a leading North American unconventional natural gas and integrated oil company.
The company is splitting into two enterprises: One that focuses on natural gas and the other on integrated oil.
EnCana management selected Strategic Name Development to create a new global company name for the new integrated oil company.
After generating over 1,000 name candidates, conducting a linguistic analysis and screening for trademarks globally, Cenovus Energy was born.
Cenovus is comprised of "Cen," which represents an innovative way of doing business in a new century and "novus," the latin root for new. Together, they represent the company's commitment to fresh progressive thinking in order to assure success in the 21st century as an integrated oil company.
Technorati Tags: Cenovus Energy, EnCana Corporation, Company Naming, Corporate Naming, Energy
Posted by William Lozito at October 9, 2008 10:01 AM
Posted to Brand Naming | Branding | Company Naming | Industry | Linguistics | Naming
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