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September 25, 2008

Has the T-Mobile G1 Brand Name Become a Nightmare?

As you probably already know, the T-Mobile G1 smartphone started out with the code name the Dream.

Seems like the G1 dream has become more of a nightmare in terms of product naming.

G1Phone.pngThe concerns I raised about the G1 name in my earlier post have intensified. It turns out that T-Mobile's new phone limited the bandwidth to 1-GB of data per month.

I then thought to myself, gee, might it be called the G1 because of the 1-GB limit? Maybe so, maybe not, but T-Mobile has rescinded the 1-GB limit, so I wonder if they will now call this phone the G1 Unlimited or the G1 Plus.

It is probably very unlikely that the G1 referred to the 1-GB limit, but I'm also reminded of another reason G1 is such a poor name. The G1 phone runs on the G3 network, which only adds to the aforementioned confusion.

At the risk of sounding self-serving, and I don't mean to be, my guess is that the G1 name was lobbied for by the T-Mobile engineers who worked on it.

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Posted by William Lozito at September 25, 2008 5:15 PM
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1 Comment

I agree, the 'Dream' naming concept fizzled and became a nightmare when trying to identify the new phone. I believe T-Moble/Google got cold feet when the popularity of the I-Phone and more specifically the '3G' became so popular. I believe they changed priority on the naming scheme purely for competition against the I-Phone 3G and for simplicity for future versions. JMHO,

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