August 19, 2008
Pontiac G8 ST Naming Trumps El Camino, Truck Norris
There have been irritated grumblings in the blogosphere about the fact that Pontiac actually started with this name, and after 80,000 entries and 18,000 distinct names were submitted, decided to stick with it.
GM claims it "thought long and hard about El Camino," but also noticed a trend in the submissions towards simpler names.
I think that there are a few things that we can take away here.
First of all, truck naming is very difficult. 18,000 names are actually not that many, considering that many of them (like Truck Norris, for example) would be unusable in addition to the thousands of others that would already be taken.
Secondly, taking a name like El Camino out of mothballs might work from a nostalgic point of view but not from a sales perspective. Times have simply changed since the days of the Diablo, the Caballero and other Spanish inspired names.
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