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August 8, 2008

Classic Car Naming and Branding for Sale

packard3.pngThe legendary Packard name is coming up for sale along with a nifty new prototype. Total cost will be $1.5 million including the ten-year-old car, which looks like "an unholy cross between a Jaguar S and a Morgan Aero 8."

The company did not depart gracefully in 1958 and the car is not what one might describe as beautiful. So, it is possible that a better option would be purchasing the Duesenberg brand name, which comes with plans for some nifty looking cars as well as the Estate golf cart, all of which would give you some Jay Gatsby, "roaring twenties" street cred.

It is interesting to note that the expression "it's a doozy" is based upon the Duesenberg brand name, but it seems that the intervening decades since Duesneberg's collapse in 1929 has made this expression rather negative; one only hears "it's a doozy" when talking about some horrible mistake.

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Posted by William Lozito at August 8, 2008 7:56 AM
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