July 17, 2008
Will Budweiser's Move Alter American Microbrewery Brand Naming?
What once was Budweiser's major selling point is now lost. It no longer is an American brand name icon.
And while the name is set to break new frontiers in Europe and Asia, back home there is likely to be a Bud backlash.
At least one blogger looks for the next in line to be considered the true American beer.
Miller is owned by South African SAB Miller and Molson Coors is Canadian. The answer is probably Sam Adams, which has a spectacular American brand name and is perfectly positioned to take Budweiser's place on the mantle.
In fact, this is a big opportunity for microbreweries in the USA to reposition themselves as true-blooded American as opposed to Bud, which is now forever married to Stella Artois.
I am expecting there to be a virtual flood of microbrewery brand naming that is intensely patriotic and strategically designed to attract disillusioned Bud customers.
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