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June 3, 2008

What Does The Regus Brand Name Mean In Portuguese?

wcco logo.pngOne of the more frustrating things about the naming business is to come up with a great global brand name only to find out through our comprehensive vetting process that it means something profane in another language or culture.

I can’t tell you how often we run into this, but it is fairly frequent.

The WCCO TV Minneapolis evening news team recently profiled Strategic Name Development.

As a teaser to the segment, Jason DeRusha, the reporter, blogged about it as well as posted a video clip not suitable for TV, that discusses unintended meanings for global brand names, such as “butt crack.”

Look for the full WCCO TV segment on Strategic Name Development tomorrow, Wednesday June 4th. It was fun to have the TV crew here and you’ll see that the segment was done with a touch of humor.

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Posted by William Lozito at June 3, 2008 10:35 AM
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