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June 5, 2008

"How Do Brands Get Named?"

images_sizedimage_305124421.jpgAs I mentioned in a post a couple of days ago, we had some fun when the WCCO TV Minneapolis news crew came out to interview us, Strategic Name Development, for the Good Question TV segment. I also think the reporter, Jason DeRusha, had some fun learning about the inner workings of a naming company.

At the same time, the segment covered some insights into the challenges that a naming company experiences when creating a new brand name. At the risk of being self-serving, “It ain’t as easy as it looks.”

The feature piece also included mention of a few of our recent name creations. As you can see, we don’t focus on any one industry or product category. We feel the breadth of experience is an asset to our clients, (hope this didn’t have too much of a sell angle to it).

Enjoy the video of the TV segment on the WCCO website.

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Posted by William Lozito at June 5, 2008 1:31 PM
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