June 10, 2008
Does Snow Leopard and 3G iPhone Take Apple Product Naming to a New Level?
The World Wide Developers Conference yesterday, appeared to be a good day for Apple, and was especially interesting from a product naming point of view.
To begin with, Mobile Me is now a reality, as I blogged about a few days ago. The less than suitable .Mac is soon to be a thing of the past, thanks in part to the new, less expensive and faster 3G iPhone.
The official name for this smartphone is the iPhone 3G, which is headed to stores on July 11. This ends days of frustration on the blogosphere, when many were wondering if it would be called the 2G, 3G or 2.0. The Crave blog attributes the confusion over what the name would be to the fact that “Apple products are effectively named by the community.“
Crave's blog post was proven right when Steve Jobs seemed to play with the name on stage, referring to it as both the iPhone 2.0, as well as the 3G iPhone.
The next Apple OS X, meanwhile, was unveiled as Snow Leopard, which essentially is just a security and performance update for Leopard.
Some bloggers, quite a few bloggers actually, seem to agree that it’s not the greatest name, mainly because you sound a little funny explaining to people that your computer’s “running snow leopard.” One blogger even wonders if Apple is just running out of cat names to use.
On the other hand, it could be argued that giving product naming to a service pack like this is a nice touch that supports the Leopard name.
Personally, the name Snow Leopard reminds me of Hemingway’s Snows of the Kilimanjaro:
Kilimanjaro is a snow covered mountain 19,710 feet high, and it is said to be the biggest mountain in Africa. Its western summit is called the Masai "Ngáje Ngái," the House of God. Close to the western summit there is the dried and frozen carcass of a leopard. No one has explained what the leopard was seeking at that altitude.
One thing is for sure. The Apple OS X and the iPhone has pushed the company to a whole new altitude.
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