June 11, 2008
Announcing the New Zikula Global Product Name and Logo
The PostNuke Software Foundation, a nonprofit, contacted us to develop a new global brand name.
Although the PostNuke name served its purpose, it had a few shortcomings. The name was confusing and did not meet the organization’s vision for the future of its software.
Taken on as a pro bono assignment, the new name had to be available as a “.com” domain name and had to be pronounceable for speakers of major world languages due to the organization’s global scope.
As you may be aware, it is no surprise to let you know that virtually all one, two, three, four, five, and six letter combinations have already been registered as a “.com” domain or are pure gibberish.
Zikula, the new brand name and logo, was created from several Zulu words, one of the official languages of South Africa, where “Zila ukudla” means fast and “Lula” means easy, which are the main attributes of the software.
Plus, Zikula is perfectly balanced due to the multiple consonant-vowel combinations, which makes a word easier to pronounce.
Vanessa Haakenson, President of Zikula Software Foundation said, “We are thrilled with the outcome of the name and logo development process that Strategic Name Development partnered with us on to create the Zikula name. The name is fun, unusual, lighthearted, memorable, and consistent with the genre of Web 2.0 names.”
Posted by William Lozito at June 11, 2008 9:48 AM
Posted to Brand Naming | Branding | Company Naming | Consumer Electronics | Industry | Licensing | Linguistics | Naming | Naming Rights | Product Naming | Technology | Trademarking
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