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May 8, 2008

V8 Soup: More of a Good Thing

It seems like V8 vegetable juice has been around forever, but it’s actually only been since 1933.

The origin of the name is the 8 different vegetables used to make the drink. Obvious, and yet brilliant.

  • It’s descriptive: it tells consumers what this drink has that ordinary tomato juice doesn’t.
  • It’s suggestive: the V8 engine powers sportscars and aircraft, making V8 an energy drink long before the likes of Red Bull came along.
  • It’s short, simple, and easy to pronounce.

v8 juice.pngNow V8's parent company Campbell Soup is introducing 5 varieties of V8 soup. This seems like a logical step to me.

As a child, watching the “I coulda had a V8” commercials, I was always skeptical about the idea of drinking vegetable juice instead of fruit juice. Okay, I was skeptical about vegetables in general at that age. Vegetables in soup make sense, even to someone who tried to feed her peas and carrots to the dog under the table.

Admittedly, corn, peppers, squash, and broccoli are not among the ingredients of the original V8, which means “V9” might be a more accurate designation, but this is a solid branding choice for Campbell’s.

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Posted by Diane Prange at May 8, 2008 2:28 PM
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