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April 15, 2008
Silver Seal is Product Naming Gold
I just read about Seal Shield's medical grade washable keyboard that uses exclusive waterproof technology and antimicrobial plastic. The alliterative Silver Seal name grabs your attention and promises a higher quality solution (in the silver) and protection (in the seal).
But there is more to name behind the product. Most consumers are not aware that silver has antimicrobial properties that kill germs and prevent the spread of disease.
Samsung introduced the idea of silver nano particles in household appliances back in 2003 (refrigerators, washing machines, and vacuum cleaners) and silver nano has been used to combat germs in socks, shampoo, and toothbrushes and it’s now being used to irradiate microbials on your keyboard, which by the way has “400 times more bacteria than your average toilet.”
The Silver Seal product name may be slightly ahead of its time, in terms of consumers fully appreciating the implications of silver, but it is poised to name a growing category of silver products developed to combat staph infections and other serious disease on your keyboard or in your washing machine.
The fact that it is dishwasher safe gets my vote too.
Technorati Tags: Silver Seal, Seal Shield, Silver Seal, Antimicrobial, Samsung, Silver Nano, Keyboard, Washing Machine
Posted by Diane Prange at April 15, 2008 12:33 PM
Posted to Brand Naming
| Branding
| Durable Goods
| Health and Beauty
| Household Goods
| Naming
| Product Naming
| Technology
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