April 16, 2008
Pico: The Latest Word in Nano Product Naming
By now, everyone knows that nano means small. Though Apple’s iPod Nano is the most famous product to possess that name, there are 299 registered or trademarked Nano products in the same class, and more than 1200 overall.
In short, the Nano name is getting tired. If you want to name something small, you have to look elsewhere for inspiration.
While Engadget points out that at least five other companies have claimed to produce the world’s smallest USB flash drive, Pico is the most aptly named.
The other contenders are the Kingmax Super Stick, the iDisk II, the Pretec Bella, and Toshiba’s MK2001MTN hard drive, which doesn’t use flash memory.
In the International System of Units, pico denotes one trillionth, whereas nano is one billionth. So a pico-whatever is definitely smaller than a nano-whatever.
It wouldn’t surprise me, however, if Apple started using Pico drives to make its Nano even smaller.
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