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April 1, 2008

Does Social Media Need A New Name?

social-media1.gifThought Leader in South Africa has a great post up suggesting that social
media, including blogs, email, and social networking sites such as MySpace and Facebook, needs a new name that will encompass the true marketing nature of all of these social forums. Gino Cosme of Think Leader believes that its a given that public relation agencies should be the ones to bring social media to a new level. His suggestion, therefore, is "social-media relations."

Hmmm. Well, he does lead us to an interesting post about social media marketing strategies but at least one very convincing blogger says that social media leadership will not come from the world of Public Relations.

I think that the name will stay for the time being, but I do agree that advertisers are not likely to take over the medium any time soon.

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Posted by William Lozito at April 1, 2008 9:30 AM
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Thanks for the mention William. I don't think it's coming from PR teams, but either way, the term I use is "social media marketing."

"Social media" is the category of websites and tools (blogs, networks, wikis, video sharing sites, yada yada).

"Social media marketing" is the discipline of marketing within these tools.

And personally, I HOPE the new doesn't change. I've got a little naming problem if we tube "social media". :-)


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