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April 9, 2008

Death Valley Chipotle Chip is Hot Product Naming

deathvalleychips.pngThe new Death Valley Chipotle Kettle potato chip is interesting not least because it is a chip chosen by consumers as part of Kettle’s annual “People’s Choice Campaign.”

Even though it seems that some bloggers were more interested in the Orange Ginger Wasabi chip, the real winner here is the Death Valley History Association, which gets Kettle’s support for its Death Valley ROCKS program via an imaginative online competition.

parishiltonthatshot.pngI think this is an excellent way to get around the word “death” in a name. It also leverages the legendary heat of Death Valley to sell chips.

I had no idea the temperature got up to 120 degrees in Death Valley! As Paris Hilton would say, “That’s hot!”

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Posted by William Lozito at April 9, 2008 10:10 AM
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