the product naming blog

« Apple Bullies GreenNYC Naming and Branding | Main | Shared Names Breed Kinship—But Only If Your Name is NOT Your Brand »

April 11, 2008

Can a Brand Name Get Any Worse Than Antipoleez?

A new breath mint called Antipoleez (get it?) says it eliminates odors on your breath. Perfect for when you've had a few too many, right?

story.pngThe CEO of this outfit claims its not meant to fool police, but as Marni Soupcoff observes, "Funny thing about the product’s name, then, don’t you think?"

There's some idle chatting on the blogosphere about whether the product naming is "sending out a dangerous message." Seems to me that any product that even suggests you can get out of a DWI with the right breath mint is really pushing the boundaries.

These folks even offer a "night out pack" and a "frat pack" and some really dopey claims on their site.

Antipoleez deserves the same fate as the Cocaine energy drink, pulled from the shelves.

Technorati Tags: , , , , , ,

Posted by William Lozito at April 11, 2008 9:25 AM
Posted to | | | |

Trackback Pings

TrackBack URL for this entry:
http://www.namedevelopment.com/mt/mt-tb.cgi/4150

Leave a comment