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April 10, 2008

Apple Bullies GreenNYC Naming and Branding

apple_greenyc_logos.pngLegal Satyricon has a point regarding the hoopla between Apple and New York over their GreenNYC campaign’s apple logo is probably not going to be a win for Apple.

There is hardly a chance that the two logos could be confused and let's face it, we are not likely to see brand name dilution here. applegreenlogo.pngNew York was “The Big Apple” long before Apple, Inc. was the innovative leader in the technology space.

I think that Apple is well aware that they may not have a strong case here, but by challenging all apple logo treatments consistently, it will strengthen their long-term protection of the Apple logo. Likewise, Logo Design Works supports this argument when pointing out that although “the GREENYC logo is not competing in the consumer electronics category,” Apple may only be sending a warning to others who want to use a similar logo.

Logical Complex Infinitive considers this a case of Apple “bullying” New York, can anyone really bully New York?

It will be interesting to see how the courts courts view this situation if it ever gets that far. It won't, I predict.

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Posted by William Lozito at April 10, 2008 8:03 AM
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