March 19, 2008
Very Zino Luxury Brand Naming set to be Very Profitable
The new Very Zino luxury line of pens, watches and luggage takes advantage of the immense equity around the Zino Davidoff name. All of these will feature the distinctive “brand symbol” of Zino Davidoff, whose name lives on as a brand that is synonymous with luxury. Davidoff believed that ““Pleasure in a thing of beauty is the essence of a happy life!”
Most people know the Davidoff name through his high end cigar brand, but he has also become a fashion and perfume brand via another company called Zino Davidoff Trading AG. The real feat here is that a brand name like Davidoff can straddle so many worlds.
His brand keeps growing and expanding. It is hard to think of another cigar brand that could be used to sell such an array of products, maybe Montecristo, but Davidoff was a shrewd marketer who learned to associate his name with his business.
Would I buy a Davidoff watch or briefcase? Yes indeed! And I’m not sure any other top cigar brand name would sway me. The name Davidoff, which sounds lavishly Eastern European (he was born in Kiev), just seems to fit better on a watch face or luggage tag than a name that sounds like its from Cuba.
The real question is why it looks just as good on a cigar band, but boy does it.
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