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March 19, 2008

Very Zino Luxury Brand Naming set to be Very Profitable

DavidoffLogo.gifThe new Very Zino luxury line of pens, watches and luggage takes advantage of the immense equity around the Zino Davidoff name. All of these will feature the distinctive “brand symbol” of Zino Davidoff, whose name lives on as a brand that is synonymous with luxury. Davidoff believed that ““Pleasure in a thing of beauty is the essence of a happy life!”

Most people know the Davidoff name through his high end cigar brand, but he has also become a fashion and perfume brand via another company called Zino Davidoff Trading AG. The real feat here is that a brand name like Davidoff can straddle so many worlds.

His brand keeps growing and expanding. It is hard to think of another cigar brand that could be used to sell such an array of products, maybe Montecristo, but Davidoff was a shrewd marketer who learned to associate his name with his business.
Would I buy a Davidoff watch or briefcase? Yes indeed! And I’m not sure any other top cigar brand name would sway me. The name Davidoff, which sounds lavishly Eastern European (he was born in Kiev), just seems to fit better on a watch face or luggage tag than a name that sounds like its from Cuba.

The real question is why it looks just as good on a cigar band, but boy does it.

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Posted by William Lozito at March 19, 2008 8:54 AM
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Thanks for the link. Interesting angle. In the cigar biz, it's easy to distinguish yourself. Davidoff has done it. CAO has as well. Macanudo and Romeo y Julieta are others.

After that, I think there are only a handful of companies that are known to nonsmokers.

I first heard about the name Davidoff , when I first buy cigar. But now as he spread his business, to another array of products, his name is not limited up to smokers only. I would not hesitate to buy a Davidoff watch or perfume. And as far as cigars are concerned, I can’t think of another brand.

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