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March 10, 2008

Tom Ford Gets Bond Brand Naming Blessing

007Logo.gifI think that its fair to say that there are some brand names that the average American consumer would never have heard of if it wasn’t for James Bond. Think about the Lotus Esprit S1, or possibly the Aston Martin, and almost certainly the Walther PPK or P99.

The recent news that Tom Ford will be getting the nod to make the tux in the new Bond film is likely to help bring the designer further out of the Gucci spotlight and onto his own stage. Getting your brand naming entwined with Bond’s just makes sense.

The actual name of the new movie, Quantum of Solace, is based upon a 1960 short story by Ian Fleming. JamesBond.gifThe movie will bring back many old friends from Casino Royale and none other than Amy Winehouse will be singing the title track.

Paul McCartney, who sang the title for 1973’s Live and Let Die, says “I definitely wouldn’t do it again. I have been trying to think of something to rhyme with ‘Solace’ and all I can come up with is ‘Wallace’! I don’t envy whoever is going to write the song!”

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Posted by William Lozito at March 10, 2008 9:35 AM
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1 Comment

What an amazing coup for Tom Ford! I wonder what the Bond Girls will be wearing -- something equally wonderful, I'm sure.

Very funny re "Solace" rhyme. It's not too far off "Bollocks" either -- but that is likely to be the Austin Powers version... :-)

Changing The World...One Bond Girl At A Time!

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