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March 7, 2008

Slurpuccino: Another Product Naming Victory for 7-Eleven

711.gifThat naming and branding paradise otherwise known as 7-Eleven has just debuted a Super Big Gulp of product names for us all to savor just after being named the #1 franchise in the country by USA Today.

First off is the Signature 7 line of products that include “31 snacks, including beef jerky, chips, cookies, nuts, trail mix and candy.” You can wash that stuff down with “Inked," the company’s new tattoo friendly energy drink.

Or grab an Asian roller or a 7-Eleven hotdog, 7-Eleven sells more of them than any other store in America, making them the “king of all hotdog vendors!"
On the other hand, you can just grab a cup of coffee. Last month they amped up their coffee branding with their “freshness guaranteed” blitz. But if you’re smart, you’ll go for the Slurpuccino, “the love child of a Slurpee and a cappuccino,” according to The Stew.

The Slurpuccino. I love it. That’s the name of the week, folks.

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Posted by William Lozito at March 7, 2008 7:36 AM
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