March 14, 2008
Seth Godin Claims a Piece of Bagel Naming History
Limeduck has the second best response to all this: “with bagels, everything is nothing.” The best is from Grub Street: “are we really to believe that the world waited until 1977 for the invention of the everything bagel? Somebody's grandfather in Warsaw is going to be getting a phone call soon.”
I’m no fan of the everything bagel (too much of a good thing, I guess) and I might add that “being first with a brand name is nothing unless you trademark it.”
But I’m fully prepared to believe that Seth invented the name, the man can do anything, er . . . everything.
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