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March 14, 2008

Seth Godin Claims a Piece of Bagel Naming History

Everything-Bagel.gifSeth Godin takes issue with an article in the New Yorker this week that claims a fellow named David Gussin invented the “everything bagel."

Seth says that he used to make everything bagels back in 1977, three years before Gussin thought up the name. He even emailed Serious Eats to say Gussin’s story is “crazy."

Limeduck has the second best response to all this: “with bagels, everything is nothing.” The best is from Grub Street: “are we really to believe that the world waited until 1977 for the invention of the everything bagel? Somebody's grandfather in Warsaw is going to be getting a phone callsethgodintrapped.gif soon.”

I’m no fan of the everything bagel (too much of a good thing, I guess) and I might add that “being first with a brand name is nothing unless you trademark it.”

But I’m fully prepared to believe that Seth invented the name, the man can do anything, er . . . everything.

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Posted by William Lozito at March 14, 2008 7:47 AM
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1 Comment

I need to clarify
1. I never said I was the very first, I just said I was before 1980. My point was yours, that there's no way anybody was first.
2. It's unlikely I named it. I'm happy to give props to Gussin on this.
3. I never said he was crazy. He's not. I said the idea of using burnt seeds was crazy.
4. I didn't email Serious Eats, they emailed me and I answered their questions.

In other words, I don't want credit or blame! I was merely commenting on how hard provenance is to claim in a pre-google world.

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