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March 5, 2008

Placebos With Dummy Brand Naming Get Patients’ Approval

moneypill.gifThe Wall Street Journal Health Blog has a great piece up today that tells us that placebos might work better with a brand name. It seems that people expect more expensive, brand name drugs to work better than generics, despite some recent research on the matter that claims generics are comparable to brand name drugs.

Drug brand naming is a complex process that is an industry in and of itself.

It does seem to me that drugs that come with a higher price tag and an attractive brand name are going to be received by consumers with more alacrity than their generic counterparts. That may be why we spend so much time picking the perfect name for them. On top of that, good pharmaceutical naming can also prevent confusion on the hospital floor.

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Posted by William Lozito at March 5, 2008 7:43 AM
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