March 4, 2008
Mountain Bike Product Naming Brings Out the Animal in Us
A South African bike manufacturer is getting ready to conquer the world by using some savvy brand naming.
Silverback Technologies makes the hardy Silverback bike, which is ”a symbol of reliability, strength, a leader of the pack, with a cool edge." Naming bikes after animals seems to be a trend. Advanced Sports Inc has named their new Fuji sub-brand after the Kestrel.
As for me, I still remember the Mongoose.
I’m just amazed that a name like Silverback took so long to be incorporated into a brand name. I am glad to see that an African company has done the honors, even if there are no Silverback’s in South Africa.
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