the product naming blog

« Ink Product Naming and Branding: Krink is the Street’s Quink | Main | Mountain Bike Product Naming Brings Out the Animal in Us »

March 3, 2008

Intel Atom: Processor Product Naming for Your PC, Fridge or Mirror

intel-atom.gifIntel, long known for their confusing naming strategies, has selected the name Atom for its new chip line that could find itself in all kinds of new devices, including many that “haven’t had a serious processor before,” like, say, your refrigerator, toaster or even your bathroom mirror.

The Atom naming replaces the Silverthorne code name and also will be used in the Centrino Atom brand name for those products (mostly mobile Internet devices) that carry only Intel processors.

The name also does away with the Diamondville code name processors for desktops and notebooks.

This naming launch has focused some bloggers on the (pretty vague) difference between notebooks and netbooks. As Tech-Ex says, “Great, more terminology.”

Intel's sub branding nomenclature is doing a nice job of balancing the emphasis of its master brand and new sub brands.

Technorati Tags:, , , , , ,

Posted by William Lozito at March 3, 2008 8:04 AM
Posted to | | | | | | |

Trackback Pings

TrackBack URL for this entry:
http://www.namedevelopment.com/mt/mt-tb.cgi/4115

Leave a comment