the product naming blog

« Wall Street Journal Discovers that Naming and Branding Crucial to Small Biz Success | Main | Very Zino Luxury Brand Naming set to be Very Profitable »

March 18, 2008

Bear Stearns Naming Especially Relevant Today

JPMorgan-Logo.gifOne of the things that has occurred to me as I read about the JP Morgan buyout of of Bear Sterns was how a company with the word “bear” in it managed to do so well on Wall Street in the first place? Patrick O’Callahan in the News Tribune wonders the same thing, asking “Why not Bull Stearns, Windfall Stearns or Rally Stearns?”

Names that might be avoided, according to Callahan, would be “Crash Stearns, Panic Stearns, Nosedive Stearns, Sell-Off Stearns, Lemming Stearns and Halloween Stearns.” The Daily Dopeness suggests that the new name might be JPBearBernankeMorganStearnsChase. BearStearns_logo.standard.gifFact is, they are certainly living up to their name (the first part, anyway).

Then again, Callahan's naming might seem very apt to poor old Bear Stearns today.

Technorati Tags: , , , ,

Posted by William Lozito at March 18, 2008 7:45 AM
Posted to | |

Trackback Pings

TrackBack URL for this entry:

Leave a comment